I. Media Research - helps our clients determine which forms of advertising and media platforms work. Businesses want to see more sales, therefore, our mass media research for businesses focuses more on conversions, the number of people watching or reading a mass media form and then turning this research into customers. This is important as the numbers found through mass media research helps our clients decide whether a certain form of advertising/media is financially worth it. Our clients can also use mass media research to determine how customers view their products or services.
II. Media Development Projects - Development of client-specific media projects for niche audiences.
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